We Together, Win Together !
Creating meaningful connections that uplift people, strengthen communities, and inspire change.
Who We Are
At propBUDDIES, we believe that growth begins with people.
We are a marketing arm built on the spirit of togetherness, empowering communities, supporting partners, and creating meaningful pathways for everyone to move forward with confidence.
To fulfil this mission, propBUDDIES is committed to transforming communities through purpose-driven technology. Powered by an AI-driven ecosystem, we enable every BUDDIES to inspire, lead, and build their own community, creating a movement rooted in collaboration, collective success, and long-term wealth creation.
Our name reflects our purpose.
“prop represents upliftment, support, and the strength to help others rise.
“BUDDIES” is inspired by the diving buddy system, a principle where no one dives alone, and everyone looks out for each other. This is the foundation of how we work: side by side, step by step, ensuring every individual feels guided, encouraged, and safe in their journey.
Our logo caries this same intention.
The letter P symbolizes a journey that starts with people, identifies their problems, introduces solutions that deliver a Wow factor, leads them towards meaningful profits, and culminates in a natural magnet effect, attracting growth, opportunities, and positive connections.
Rooted in the core values of Love, Respect, Support, and Happiness, propBUDDIES stands for more than business.
We stand for people.
We stand for community.
And we stand for a future where
We Together !
Win Together !
propVISION
Asia's No.1 Smart Community
propMISSION
Co-existence & co-prosperous with 100 millions BUDDIES
propVALUE
PEOPLE
Serve The People
REVOLUTION
Break The Limits
OPTIMUM
Be The Best
PERSISTENT
Build To Last
Our Business Ecosystem
At propBUDDIES, we build more than businesses – we create an interconnected ecosystem designed to support sustainable growth across different stages of life and opportunity.
Our ecosystem is structured in three expanding layers, each reinforcing the next.
AI GNM
AI Community
Property
Property
The starting point of value creation, focused on building financial stability through strategic property approaches.
- Debt-to-Property (D2P)
- Property Group Purchase
- Property Investment Strategies
- Golden 10 years
AI Community
A growing digital ecosystem that connects people, opportunities, and intelligent tools to scale collaboration and access.
- AI Super Community
- AI Marketplace (AI Mart)
- AR Smart Glasses
AI GNM
An advanced network-driven system powered by AI, integrating global distribution, intelligent sales, and future-ready lifestyle solutions.
- AI Global Network Marketing
- Intelligent Sales & Health Wellness Industry Chain
- AI Companion
- Winner Fortune Science
- Energy Management System
One Ecosystem. Multiple Pathways. Shared Growth
From foundational assets to intelligent networks, propBUDDIES connects every layer into a unified system - empowering individuals and communities to grow, scale, and thrive together.
Meet Our Founder
Master Huat
Founder
The King Of Sales – A Legacy Built on Vision, Discipline & Extraordinary Results
Widely recognized in the industry as “The King of Sales,” Master Huat brings over a decade of master in life planning and leadership across four major direct-selling companies. His performance has consistently exceeded expectations – but what truly sets him apart is his relentless drive for breakthroughs.
In the direct-selling industry, Master Huat became a legend when he shattered a 40-year company record in just three months, a milestone many believed was impossible. Driven by a mindset that embraces challenges, he went on to set another new benchmark, proving that limits exist only to be exceeded.
Transitioning into real estate, Master Huat once again demonstrated exceptional adaptability. Within just one year, he grew from achieving personal success to building a high-performing team, showcasing his remarkable leadership and vision.
His achievements earned him the prestigious title of “Malaysia’s Top 100 Outstanding Real Estate Team Leader 2020.”
Master Huat leads with clarity, conviction, and a deep passion for uplifting people, embodying the true essence of propBUDDIES
Yoshi Iwase
Mr. Perfectionist
Co-Founder
A Record-Breaking Architect of Leaders — Driven by Discipline, Integrity & Impact
Yoshi is a top professional in the direct sales industry with nearly 30 years of experience. In his first year, he achieved 136 million USD in annual revenue, setting a record in Japan that still remains unbroken.
He is known for his high standards, strong sense of responsibility, and deep empathy. Yoshi supports the growth of others, shares his knowledge, and always acts with integrity and purpose.
Lorence Robert Irvine, BA, M.H.
Co-Founder
A Global Pioneer of Growth — Mastering Markets, People & Sustainable Success
Lorence Robert Irvine is a second-generation direct sales executive with over 50 years of international experience in MLM and the health food industry. He has led and consulted for numerous global companies, successfully driving sales growth, profitability, and market expansion across Asia, including Korea, Hong Kong, Malaysia, and the Philippines.
A Master Herbalist, Lorence combines deep industry knowledge with strong leadership and strategic innovation. Known for building high-performing teams and managing operations exceeding USD 50 million annually, he continues to mentor leaders and support companies in achieving sustainable, long-term success.
Boss Heng
Co-Founder
A Strategic Builder of Leaders — Practical, Proven & People-Centric
For Boss Heng, practical experience is the greatest teacher, and his career stands as a testament to this belief. A graduate of the University of Science Malaysia (USM), he took an unconventional path by stepping directly into one of the toughest environments: direct-selling.
Over the past 20 years, Boss Heng has successfully nurtured and groomed over 99 strong, independent leaders, each becoming a backbone in the industry. His consistent performance, strategic thinking, and ability to produce leaders gained him recognition at the highest level, earning him a spot as a committee member involved in company-level decision-making.
Seeing the rising momentum in real estate investment, Boss Heng expanded his expertise into property and property auctions. In just two years, he mastered the field and earned the title of
“Malaysia’s Top 100 Outstanding Real Estate Team Leader 2020.”
Hua Jie
Co-Founder
A Dynamic Woman of Strength, Strategy & Heart
Hua Jie is a dynamic entrepreneur whose leadership blends sharp strategic thinking with warm, people-centered management. With proven expertise in both sales and business operations, she has consistently delivered sustainable growth across every venture she leads.
Her strength lies in her ability to transform challenges into opportunities, turning obstacles into new benchmarks. Passionate about building empowered teams, she is known for fostering trust, developing strong client relationships, and leading with clarity and purpose.
Driven by a desire to uplift communities and create meaningful impact, Hua Jie brings a refreshing balance of compassion and capability, making her an essential pillar of propBUDDIES’ mission and culture.
Milestone
From humble beginnings to regional recognition, each step marks our commitment to innovation, purpose, and building a future-ready ecosystem.
30 May - 1 Jun 2025
25 May 2025
11 Apr 2025
A Milestone Marked By The Presence Of 500 Guests
22 Feb 2025
10 Feb 2025
Charity Milestone Achieved: RM300k Raised
03 - 05 Jan 2025
22 Nov 2024
18 Jul 2024
12 Jun 2024
Property Ecosystem Branding Award
29 May 2024
70% Of Annual Profit Announced For Dividend Distribution
9 Feb 2024
Charity Milestone Achieved : RM200k Raised
06 - 07 Jan 2024
Entrepreneur – Global Network Marketing
12 Dec 2023
Entrepreneur Of The Year – Real Estate
Entrepreneur Of The Year – Business Advisory
19 Sep 2023
24 Apr 2023
- propMISE System Completed
- Property Market Place Completed
Mar 2023
4 Mar 2023
CHARITY MILESTONE ACHIEVED: RM100K RAISED
07 - 08 Jan 2023
06 Jan 2023
RISING STAR BUSINESS
10 Oct 2022
A GRAND REUNION OF 500 INDUSTRY LEADERS
09 Sep 2022
- propBUDDIES Referral Program System Completed
- Market Place, Wise Spend Mall Completed
Aug 2022
01 May 2022
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